Role
Social Media Strategist & Designer
Scope
Content strategy, IPs, design & performance
001
Find the Pulse
One8 Commune Goa was a new branch entering a prime riverside stretch surrounded by strong competition. The space had the scale, location and energy to become a crowd favourite, but it needed sharp social strategy and strong recurring IPs to give people reasons to keep showing up.
002
Build the IP
The focus was to create event-led IPs that could run consistently and build recall. Golden Hive for Sundays, Disco Affair for Saturdays, Tequila Fridays, Bar Nights and Sunberry Brunch gave the brand a weekly and monthly rhythm, while Afro Love tapped into the venue’s natural fit for sundowners, dance and high-energy nights.
003
Design the World
The visual direction was built around the brand’s premium hospitality energy, riverside setting and nightlife-led personality. Posters, reels, stories and event creatives were designed to feel bold, social and instantly promotable, while still matching the ethos of the space and the kind of crowd it wanted to attract.
004
Run, Read, Refine
The strategy focused on building momentum for a new venue in a competitive location. Content was shaped around event traction, crowd response, stories, reels and IP performance, helping the brand understand what pulled people in and how each format could be refined to keep the place active, visible and loved.
