Role
(001)
Find The Pulse
Crave 2.0 was a private party in the foothills of Meghalaya, thrown in collaboration with Telugu actor Navdeep P. The brief was simple: three stages. From that single ask, we built a concept around three artists, three distinct sonic feels and three days—each stage designed to match the artist performing on it, rather than repeating one format three times over.
(002)
Build the Brief
Each stage was mapped to an artist and genre before a single material was chosen. Stage one paired a violin techno artist with a tabla player, calling for a setting as flowing and immersive as her sound. Stage two hosted two techno and house artists playing back to back, built for peak-time energy on raised ground. Stage three sat inside an existing barn, kept minimal to let the structure and the music speak for itself.
(003)
Craft the Experience
Stage one was a sundowner setup built in bamboo, warm lights and flowing white fabric. The violin techno artist's music was made to be drowned into, much like watching a sunset unfold—an atmosphere reinforced by a tabla player performing alongside her.
Stage two sat atop a large mound, built for two artists playing back to back through the night. Locally sourced tree branches were arranged around a stone DJ deck, with a lit tree behind giving the impression of roots growing upward. The mound's steps were lined with rotating lights that shifted pace with the music, and the entrance was framed by two stone heaps with open fire. Bonfires and cozy bar seating surrounded the dancefloor for the crowd.
Stage three was set inside a barn beside the existing bar. A windmill was installed alongside it, and pink lights were dropped from the ceiling like a chandelier—kept deliberately simple against the raw structure of the barn.
(004)
Run, Read, Refine
Across three days, each stage held its own identity while contributing to a single build: sunset intimacy, peak-hour energy, and stripped-back closure. The shift in setup meant the crowd's energy moved with the artists rather than staying constant from venue to venue, giving the event distinct chapters instead of one long, uniform night.
