Role
Social Media Strategist & Designer
Scope
Content strategy, IPs, design & performance
001
Find the Pulse
Bebde was never meant to be another nightlife venue. It was created as a stage for Goa’s artists, familiar faces and loyal local crowds—a space where Konkani classics, rock, punk, metal and alternative music could live outside the mainstream.
002
Build the IP
To support live acts throughout the week, we developed recurring content properties around each night: Goenchem Patrao Mondays, Gin & Jams, karaoke-led Ladies’ Nights, Oceanus Thursdays and evolving weekend party formats. Each IP gave the audience a reason to return.
003
Design the World
The visual language reflected Bebde’s loud, colourful community. Pop-retro graphics, Japanese poster influences, magazine-style compositions and experimental typography gave every night its own character while keeping the wider brand world recognisable.
004
Run, Read, Refine
Weekdays followed clear, repeatable identities, while weekends remained more fluid and playful. Content calendars maintained consistency without allowing the page to become repetitive or purely promotional.
Performance, audience response and recurring event interest were reviewed monthly. These insights helped sharpen the visual direction, messaging and programming while protecting the culture Bebde was built around.
Minimum engagement: three months - went on till 9 months
Strong social growth needs enough time to reveal real audience and algorithmic patterns.
