Role
Social Media Strategist & Designer
Scope
Strategy, reels, shoots & reporting
001
Find the Pulse
Antonio@31 sits in the heart of Fontainhas, drawing from the neighbourhood’s history as a lively meeting point for fish merchants, sailors and local trade. Today, that energy lives on through a colourful, chef-led tapas and copos bar that has become a favourite among locals and visitors alike.
002
Build the IP
Rather than forcing multiple recurring formats onto an already-loved brand, we focused on ideas that added character. Antonio became a personality of his own through Instagram’s avatar feature, while seasonal menu launches and the Feni Bridge Bar created playful, recognisable stories around food, drinks and the neighbourhood.
003
Design the World
The visual direction reflected Antonio’s colourful interiors, thoughtful plates and seasonal ingredients. Story-led reels, trending formats and campaign collaterals brought new menus, collaborations and moments such as the Goa Cashew Fest to life while keeping the content warm, lively and unmistakably Antonio.
004
Run, Read, Refine
The strategy focused on keeping interest steady beyond Goa’s peak season. Content balanced trends with storytelling, showcasing food, drinks, conversations and the people who make the bar feel familiar. Performance and audience response helped shape what to promote next without losing the easy charm of a neighbourhood favourite.
